Gamification – Unlockable Content
Unlockable content is practically the whole point of casino gamification. It might be the next level, or a special game, but it is always something that you can’t otherwise access. It creates a story line or adds a narrative to the casino with that comes a sense of progression. This is its power. You are advancing in the game and that gives you something to come back to.
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You can play at the same casino forever if it is always changing. Ikibu Casino and Casumo Casino are new casinos with unlockable levels. At Ikibu, the implied storyline is that you are exploring and island, so when you move up a level you move on a map and changes are made to the colour scheme, and background image. All the levels have their own bonuses and promotions. You move up the levels with a virtual game currency known as seeds. They are won in a leader board style race. Ikibu has a little of everything.
Example: Unlocking new levels at Casumo
As soon as you open a new account to play for real money in Casumo Casino and make your first deposit, you will start to gain experience. The more you play, the faster progress indicator fills, and that means you reach new levels faster. The progress also reflect on the looks of your character. In the beginning, before making you first deposit, your character is in the eff. After you make the deposit, it hatches (borns). All the hatched Casumo have only a rope at the waist – beginner’s level. After reaching higher levels, you will receive a hat, racing costume, the hat of experienced travelers and other accessories. After going through 20 levels you will go to the other planet, which has its own history and rules.
Unlocking new content at Casino Heroes
When you start playing at Casino Heroes you will have to choose your Hero avatar from the 10 available options. Search for the Golden Crown stolen by an evil dragon Betser, travel to the Treasure Mountain and complete the exciting and rewarding challenges to reap the real rewards in the shape of Red Rubies and free spins of different values. Players now have the option to switch between three islands, Treasure Island, Rock Riches and Mythical Mountain, and the casino will save their progress so they don't have to start from scratch upon re-visiting an island. The islands come with different difficulty levels, and a different number of bosses to kill. The mission is to conquer all of the islands by progressing through their various regions and defeat each boss. Players can encounter mystery treasure bags in each one of these regions, and each individual player shall also have a treasure chest, where free spins and other bonuses will be collected for use during the adventure!
The Hero Islands also have a currency of their own, in the form of Rubies. As they play casino games, players shall collect Rubies, which they can then use at the Ruby store to obtain different items that enhance their casino experience. This adds another element to the already exciting gamification at this casino, giving you yet another reason to embark on this adventure!
Unlockable content makes gameplay more interesting and rewarding. When you unlock new games you'll feel a sense of achievement at having progressed to a certain stage, and excitement at the thought of playing a new game.
General Guide and Topics related to Gamification
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Introduction |
Unlockable Content |
Tournaments |
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The use of gamification can give a casino the edge in the marketplace, as gambling at a gamified casino can be a much more enjoyable and rewarding experience than gambling at a non-gamifed one.
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Unlockable content is content which a player can access once they have passed a certain stage in a game or level in a casino, or gathered a certain number of points.
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Instead of simply playing against a computer, in tournaments, players get to compete with their fellow gamblers.
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Community |
Narratives |
Virtual Currency |
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Narratives are the story-line that you follow as you play a game. Features of narratives include plot, characters, themes and music.
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A casino's community is their customers, and there are various ways in which casinos try to make gambling at their casino more sociable. For instance, they might allow players to create user profiles, or allow them to talk to each other on forums.
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A virtual currency is a currency created by a casino that can be exchanged for other items of value at that casino, such as high street shopping vouchers, or to unlock new games.
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Levelling Up |
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Levelling-up refers to the process by which a player moves up a level within a game, or within a casino as a whole.
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